Current Online Purchases
Already 122 million active users of mobile financial services in Africa. Africa's region is currently responsible for an astonishing 45.6% of mobile money activity in the world—an estimate of at least $26.8 billion in transaction value in 2018 alone—excluding bank-operated solutions.
As of 2019, only a small 2% share of overall retail sales in Africa was online. As of Kenya in 2019, only 5% retail was online business.