Challenges + Solutions

Last mile issues and consistent addressing for delivery services for consumers (and many businesses) are seriously complex issues in need of solutions. And those are only two of many complex issues to be solved.

  • PROBLEM: The current GPS technologies available in Africa are limiting. Addresses are not assigned to most homes or businesses creating unworkable geography for delivering products.

    SOLUTION: Build a DAI Infrastructure. Unpaved streets with no name and properties on those unnamed streets will be assigned digital addresses. In addition, an algorithm will associate a street name with visuals of nearby stationary objects similar to Google Street View. The systems are capable of using phone location signal GPS/Navigation driving direction. As we build the repository of the data, everyone in the household’s mobile phone number will be associated with their DAI address and over time will add facial recognition features to complete the customer profile. We can replicate DAI to other major cities in Africa.

  • SOLUTION: A hybrid delivery model solution is to leverage both third party delivery logistics their physical locations for customer pickup/drop off, same day replacement for return product, crowdsourcing and a company-owned fleet of vehicles for deliveries.

  • QUESTION: How do you convince a reluctant customer to buy a product online shopping when two of the major problems are trust and poor-quality goods sold online?

    ANSWER: Baw Bab is a company driven by a relentless customer focus. We believe the African consumer’s needs are the same as the other global consumers. They want quality products at affordable prices and good services. We desire to delight them with “Awesomeness in our product and services every time”. This drives us to invent on their behalf. At Baw Bab, all our actions, goals, projects, programs, and inventions begin and end with the customer in mind.

    Baw Bab’s end-user customer value proposition:

    • Everyday low prices!

    • Guaranteed on time delivery!

    • 100% guarantee of replacement of damaged/defective goods!

    • 100% hassle-free money-back guarantee!

    • Awesome experience in our product and services every time

    • Free on time delivery with quarterly promotions

  • QUESTION: Local importer sellers may stand to lose money if they offer a replacement, or NO Hassle return or refund policy. How do you overcome the loss of return of goods to suppliers located in mainland China and Dubai, UAE?

    ANSWER: Baw Bab offers Resellers local sourcing for the product from our Supply chain strategic partner and Baw Bab e-commerce fulfillment center. Our strategy is to lead on price and invest to differentiate on access. Following are the value proposition:

    • Lowest price for local importer sellers.

    • Favorable terms and conditions.

    • Free trial period to sell their product on the platform.

    • Easy onboarding process

    • The account manager is assigned to top tier accounts (Gold membership

    sellers)

    • Awesome experience in our product and services every time

    In return local importer sellers agree to provide customers:

    • Everyday low prices

    • Guarantee delivery!

    • 100% guarantee of replacement of damaged or defective goods!

    • 100% hassle-free money-back guarantee!

    • Maintain a minimum 3 stars rating out of 5 customer ratings.

  • QUESTION: How do you let customers buy a product online with low bandwidth (3G) and still provide a good customer experience?

    ANSWER: Baw Bab intends to build a lighter version of the integrated mobile/desktop app with AI that can recognize the user-device with low bandwidth and can load the pages of the request with the light version of the app while providing an excellent customer experience.

    • “Facebook is building a massive underwater cable around Africa, in an effort to bring more of the continent’s 1.2 billion inhabitants high speed internet connection”

    CNBC Report on May 14th, 2020

  • QUESTION: How do you operate an online business where power outages are a common occurrence?

    ANSWER: Baw Bab plans to build in Nairobi, Kenya a state-of-the-art e-commerce fulfillment distribution center with automated processes and solar panels to minimize power outages. We are also built-in redundancy by leveraging a local Data Center Co-location company that guarantees 99.9% uptime and, in the case of a total power failure, we plan to reroute systems to Microsoft Datacenter in South Africa.